Aerial Hotel Video Marketing

When marketing your hotel on-line it is increasingly about communicating the overall experience of a visit to potential customers. Hotel video marketing allows you to do this in a popular format. Aerial video allows you to add extra interest by offering a different and compelling perspective.


“Video has become so popular within the hotel industry that 45% of leisure travellers and more than 70% of business travellers said they were more likely to book as a result of viewing video. Forrester Research

Hotel video marketing makes a difference

Using video content gives hotel marketers the chance to connect with potential guests in a highly dynamic and engaging way. A moving image will not only get the viewers attention more readily but will also show them so much more than the traditional static photos of the hotel exterior or gardens.
When potential visitors are researching a visit they will quickly find many websites for hotels and accommodation in a particular area. This means that first impressions really count and not showing your business to best advantage might loose you customers and revenue to a better presented rival!

Take a look at these compelling statistics:

Video Engages Travelers

Landing pages with professional video generate 4 to 7 times more engagement and response rates than those without video. These higher engagement levels means that potential customers – your target audience, stay two minutes longer on hotel websites with video than on those without video.

Video Enhances SEO

Online search is the number one source for leisure travellers, and the number three source for business travellers to gain information. For this reason it is really important that potential customers can search and find you on-line. Adding a video to your website, will improve your chances of making the first page of a Google search by 53 times.

Video Increases Bookings

A visual profile of your hotel, along with exclusive video tours, can greatly increase conversions and bookings. Travelers are 115% more likely to make a reservation upon seeing a video.Just last year, 45% of leisure travelers and 72% of business travelers were prompted to book as a result of watching travel videos online.

Getting value from your Hotel video marketing

As part of your current marketing plan for your business you have probably already embraced the on-line world with a website and a supporting role from the various social media platforms. However what drives this digital mix of marketing channels is not just brochure pages and contact details but a feed of interesting news and content that reaches out to your target audience.

Once you have you video consider the many ways you can use it – The more its used the better value you will get for your initial outlay:

Feature show reel on you website home page – engaging and impressing new visitors
Shorter clips that you can share via your social media channels such as Twitter or Facebook
Place in email for higher open rates and better click trough
Include impressive video in your on-line advertising banners
Add video clips to directories and listings
Create our own You Tube channel

Getting started

If you want to add some compelling video content to your website, social channels or email campaigns then we can deliver impressive video that will showcase your main assets in totally new way with a genuinely different perspective.